“First Impression is the last Impression” and it is truly said that Brand defines Class and Status.
At
present Deepika Padukone is the new face of Vistara as Vistara appoints Deepika
Padukone as its brand ambassador.
VISTARA…
the new face of Brand, Class and Status is a joint venture of two Bid Brand
names Tata Sons and Singapore
Airlines.
When
we talk of luxury and pleasure Vistara comes into light.
Vistara at present covers 18 destinations with the fleet size of
13 and comes with the company slogan of “Fly the New Feeling”.
Tata SIA Airlines Limited, operating as Vistara, is an Indian domestic airline based in Gurgaon with its hub at Delhi-Indira Gandhi International Airport. The carrier,
a joint venture between Tata Sons and Singapore
Airlines, commenced operations on 9 January 2015 with its inaugural
flight between Delhi and Mumbai. Vistara was
the first airline to introduce premium economy seats on domestic routes in
India.
The
company unveiled its brand identity "Vistara" on 11 August 2014. The name was taken from the Sanskrit word Vistaar,
meaning "limitless expanse".
Vistara
received its air operator's
certificate from
the Directorate
General of Civil Aviation on
15 December 2014 and started operations on 9 January 2015. Vistara became the first carrier to
operate domestic services out of the new Terminal 2 at Mumbai's Chhatrapati
Shivaji International Airport. On
24 August 2015, Vistara inaugurated the Aviation Security Training Institute,
an in-house institute for training its cockpit and cabin crew, security staff
and others related to aviation industry. The institute has secured the
necessary approvals from the nodal body Bureau of
Civil Aviation Security.
Vistara
was the first airline in India to introduce Premium Economy class in the
domestic market.
The in-flight food is catered by TajSATS Air
Catering,
another joint venture between Tata and a Singaporean company. Vistara offers four different meals for each
cabin for different time of the day — breakfast, refreshment, lunch and dinner
with options of one vegetarian and one non-vegetarian dish in economy class;
two vegetarian dishes and one non-vegetarian dish in premium economy; and two
vegetarian and two non-vegetarian dishes for business-class cabin. The menu is
typically changed every seventh day and there are different menus for lunch and
dinner. It also provides special meals upon request 24 hours
before departure.
On 29 March 2016, Vistara inaugurated premium lounge
service for its Business-class passengers and Club
Vistara Gold card
holders at the departure level of Terminal 3 of Indira Gandhi International
Airport at Delhi.
Vistara uses Club
Vistara as its frequent-flyer program it
operates as a value based program and awards points on the basis of money spent
on tickets rather than miles traveled by passengers. On 29 January 2015, Vistara announced
a partnership agreement with Singapore Airlines (SIA) which would allow Club
Vistara members to earn and redeem miles with the KrisFlyer program on SIA and Silk Air flights and vice versa.
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